'search marketing' Category
Tracking Paid Organic Search Engine Growth
I’ve had a task stuck in my milk can for a while now “Create additional SEO metrics to measure for organic growth”. It’s been there because I haven’t been able to figure out how to really break the paid organic traffic out from the rest of the organic traffic. I had plenty of referring domain [...]
SMX London – Day Two – Killer Keyword Strategies
KeyRelevence Hitchhiker’s Guide to the Galaxy Keyword research should go everywhere. Make sure it is well integrated · Trillion also search that shows what people search for after · Word tracker beta coming out with a firefox plugin · Google trends look for topical items to know the mind of people · Google insights lets [...]
Definition: Searchmark
Searchmark is another term I am trying to coin. The definition is when someone uses Google to remember your site instead of a bookmark. In the industry this is referred to as a navigational search (I feel all powerful saying, “in the industry”). Searchmarks are interesting because it is a more natural association for remembering. [...]
SEO: Strategic Web Asset Promotion (SWAP)
I wanted to scratch out a post on this to make sure that the coining of this acronym is properly attributed to myself. SWAP is a more aggressive form of SEO where you promote specific web assets strategically rather than just working on your overall site. The name came up when trying to find a [...]
Research says that everybody is using social media, but no one is clicking ads
I was reading an article about Social Media from Andy Beal’s Marketing Pilgrem about the lack of spend on social media sites and it seems so obvious. In PPC intent is king. That is why it is better to bid higher on keywords where intent is high. I first learned about intent at Old Navy. [...]
Search for SMX London Event Recap
I guess the hub-bub around SMX London is over, but I’d still like to write up my impressions of the various sessions I went to. I will do a short separate post on what I got out each session, rather than doing the all-my-impressions-and-pictures-in-one-very-long-post thing. The sessions I went to were: Day One Pump Up [...]
Building Better Keyword Negative Lists
SEOmozBlog has a nice article by Richard Cotton that mentions a great tool for looking at what questions are being asked with various keywords in them. The keyword question tool is from WordTracker Labs and looks great for building negative keyword lists. I can see this being very useful because when we organize our PPC [...]