Search for Sony

KeyRelevence Hitchhiker’s Guide to the Galaxy

Keyword research should go everywhere. Make sure it is well integrated

· Trillion also search that shows what people search for after

· Word tracker beta coming out with a firefox plugin

· Google trends look for topical items to know the mind of people

· Google insights lets you drill down into cities, you can also see upcoming searches

· google hot trends lets you see what’s going on in a day.

· Yahoo! Buzz a nice place for what’s popular with news and events

· Facebook lexicon tells you wall posts on at certain terms

· Wikirank see what’s up with wikipedia and see the trend

· Twitter has hit the tipping point it’s grow +1300%check out twitter search

· also twitter has trended items

· Twitscoop shows what’s buzzing in real time

· Tweetvolume shows which term has more volume

· related is siteVolume, which shows you which gets the most volume on social volume (check out your competitors)

· #hashtags

· FriendSignal

· Sideline track terms

· Tweetbeep, twhirl

Wikipedia Tools

· Visiwiki, see relationships

· stats.grok.com see wikipedia stats

· wikipedia-roll see relationships

· EyePlorer

Keyword Tag Cloud

stumbleupon, delicious, technorati (can compare term volumes), tagcloud-generator.com, gives a nice cloud for your own site, Google search options (the new wonder wheel) can give ideas of support topics on a term, Google related searches, Wordspy find new words (like urban dictionary).

Competitive Intelligence tools

keywords (see the presentation for the list). Compete gives you competitor data.

Make sure to always look at many tools to be able to compare insight.

Comscore’s Marketer Tool. 2 million panelists and it tracks everything.

SEOMoz keyword difficulty tool, lets you know what’s is up with it and some background of who is doing what with terms.

Make sure to evaluate keyword from user intent, popularity, and competition. Look at trends, not absolute numbers.

WebCertain – Keyword Research

Offers multi-lingual keyword Research.

· Be clear about your Objectives

· SEO, paid, social media, localisation

· Getting buy in

· educating about the objectives

· ‘local’ doesn’t mean correct

· Make sure to include a research briefing from the original research and include any issue that were encountered

· Graphics are helpful (include word size to represent volume

· Be careful to keep up on any officially changed spellings (Government can require changes)

· Example ‘Old Timer’ do an image search to see what’s there, then check Google insights all country, see a graph on density (it’s probably just population). See global volume because it’s more reliable.

· Other languages have lots of issue, like plurals, propositions, alternate spellings, etc.

Don’t translate, don’t compare lengths, don’t expect to have an equivalent.

Q&A

Check wordle nice visualization of the terms from yoursite (nice and pretty).