Searchmark is another term I am trying to coin.
The definition is when someone uses Google to remember your site instead of a bookmark. In the industry this is referred to as a navigational search (I feel all powerful saying, “in the industry”).
Searchmarks are interesting because it is a more natural association for remembering. You simply need to remember the search query that took them to an interesting page, rather than trying to find their bookmark from their computer or from their bookmark tags online.
My favourite is when people use a paid searchmarks. This is when web users know that they can rely on your paid search campaigns to visit your site (as non-paid results change from time to time), so they click on your ad.
