Archive for May, 2009
SMX London – Day Two – Killer Keyword Strategies
KeyRelevence Hitchhiker’s Guide to the Galaxy Keyword research should go everywhere. Make sure it is well integrated · Trillion also search that shows what people search for after · Word tracker beta coming out with a firefox plugin · Google trends look for topical items to know the mind of people · Google insights lets [...]
Definition: Searchmark
Searchmark is another term I am trying to coin. The definition is when someone uses Google to remember your site instead of a bookmark. In the industry this is referred to as a navigational search (I feel all powerful saying, “in the industry”). Searchmarks are interesting because it is a more natural association for remembering. [...]
SMX London – Day Two – Online and Offline
This is the notes I took on my phone during the conference. In hindsight this was a semi-interesting session, but after launching the BRAVIA TV spot search campaign I felt like I didn’t learn that much. What I’d really like to see is if someone could do a study that shows a well done PPC [...]
SMX London – Day One – Understanding Searcher Needs
Big Mouth Media – And huge increase to informational terms Because of the differences in volume of terms you need to be careful about the targeting you do. Make sure it is based on client data Big Mouth Media – Head of search keyphrase length long term clear intent keyphrase length increasing in UK Navigational [...]