Archive for December, 2008
Research says that everybody is using social media, but no one is clicking ads
I was reading an article about Social Media from Andy Beal’s Marketing Pilgrem about the lack of spend on social media sites and it seems so obvious. In PPC intent is king. That is why it is better to bid higher on keywords where intent is high.
I first learned about intent at Old Navy. Back [...]Baidu caught stuffing the vote in search ad scandal
Baidu caught in search ad scandal, vows to overhaul system
Although I don’t personally run any ads in China I find this scandal shines some light on issues that plague all Search Marketing Managers.
Search engines in general are not terribly transparent. It’s no secret in the search marketing industry that most of what Google [...]