SEOmozBlog has a nice article by Richard Cotton that mentions a great tool for looking at what questions are being asked with various keywords in them. The keyword question tool is from WordTracker Labs and looks great for building negative keyword lists.
I can see this being very useful because when we organize our PPC campaigns we use ad groups for the various match types and getting healthy traffic on broad match can be a real challenge when you have so many possible inquiries around a term like Sony.
Let’s see what examples the keyword question tool gives us:
| Question | Times asked | |
|---|---|---|
| 1 | what year did sony introduce the walkman | 231 |
| 2 | when was the sony walkman introduced | 186 |
| 3 | who invented the sony walkman | 182 |
| 4 | who founded sony | 37 |
| 5 | how much will a sony playstation 3 cost | 15 |
| 6 | how to free up hard drive space on sony vaio laptop | 14 |
| 7 | how sony data tiles work | 8 |
| 8 | how to program a sony remote | 7 |
| 9 | how to work with sony sound forge 9 | 6 |
| 10 | when did sony start | |
Looks really interesting. I can immediately see some interesting negatives like introduce, found, and invent. I don’t see a lot of utility in adding additional terms, but looking at a number of brand variations there are tons of interesting negatives, things like reformat, boot, reset, install, and others.
I think that for a company creating a FAQ list this tool is gold and definitely anyone in service should be looking at this tool. I would really love to see this in other languages than English as well.
Overall a nice tool to add to your SEM toolkit.
RYErnest wrote,
Nice post u have here
Added to my RSS reader
Link | December 1st, 2008 at 10:54
KrisBelucci wrote,
Hi, good post. I have been wondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.
Link | June 3rd, 2009 at 0:31
AndrewBoldman wrote,
Great post! Just wanted to let you know you have a new subscriber- me!
Link | June 4th, 2009 at 22:48